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Triumph Bonneville anniversary edition
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Triumph are aiming to celebrate the 50th anniversary of it's
Bonneville motorcycle by producing two unique one-off designs.
The designs will come from the collaboration of Ewan
McGregor and the UK based designer of high-end motorcycling fashion, Belstaff. Ewan
McGregor leaped to motorcycle fame with his worldwide motorcycle trip
documented in 'Long Way Round'. Not content with his efforts, he followed it up with a ride through Africa alongside his long time freind Charley Boorman titled not very originally "Long Way Down".
 Creating a design
which incorporates a copper-plated tank, and a black waxed cotton by Belstaff
on the seat and side panel, harks back to what Ewan considers the
Bonneville’s rich heritage. It's also inspired by one of the
vintage bikes in his own stable, as well as his fanatical admiration of the legendary motorcycle
icon (and Triumph rider), Steve McQueen.
“I wanted to use a traditional waxed cotton material as it has such a
resonance with the history of style in motorcycling and mix it with the
tradition of coppering tanks," Ewan says, "I am a huge fan of Steve
McQueen and his films from the 1960s, and the font that I have chosen
for the Triumph logo harks back to that golden era of biking."
“This is such an exciting project for me – the Bonneville has to be the
ultimate in iconic British motorcycles, so the chance to create my very
own design and see it through to production is amazing.”
Belstaff, one of the the leading innovators in the motorcycling fashion industry, is
also producing a custom design of the Bonneville which includes a
very dapper black and gold color scheme, with a gold seat cowl
and a black and gold set of panniers. Since clothing seems to go hand in
hand with the motorcycles themselves nowadays, Belstaff is also creating a
limited-edition motorcycle jacket to mark the anniversary.
The Belstaff limited-edition designed Triumph Bonneville will be on display in
Belstaff’s flagship stores in London’s Conduit Street, as well as Rome
and Milan and available for purchase exclusively in selected stores
worldwide later in 2008.
Ewan McGregor’s
one off bike will be auctioned for his chosen charity,
UNICEF for whom he is an ambassador. Further details regarding the
auction will be released shortly.
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